<html lang="en-US">
<head>
<meta charset="UTF-8" />
<meta name="viewport" content="width=device-width" />
<title>josh ledgard |   I wish I&#8217;d thought of that. Operation Starbucks.</title>

<link rel="profile" href="http://gmpg.org/xfn/11" />
<link rel="pingback" href="http://joshledgard.com/xmlrpc.php" />

<link rel="alternate" type="application/rss+xml" title="josh ledgard &raquo; Feed" href="http://joshledgard.com/feed/" />
<link rel="alternate" type="application/rss+xml" title="josh ledgard &raquo; Comments Feed" href="http://joshledgard.com/comments/feed/" />
<link rel="alternate" type="application/rss+xml" title="josh ledgard &raquo; I wish I&#8217;d thought of that. Operation Starbucks. Comments Feed" href="http://joshledgard.com/i-wish-id-thought-of-that-operation-starbucks/feed/" />
<link rel='stylesheet' id='less-style-css'  href='http://joshledgard.com/wp-content/themes/Less/style.css?ver=all' type='text/css' media='all' />
<script type='text/javascript' src='http://joshledgard.com/wp-includes/js/jquery/jquery.js?ver=1.8.3'></script>
<link rel="EditURI" type="application/rsd+xml" title="RSD" href="http://joshledgard.com/xmlrpc.php?rsd" />
<link rel="wlwmanifest" type="application/wlwmanifest+xml" href="http://joshledgard.com/wp-includes/wlwmanifest.xml" /> 
<link rel='prev' title='Where do you find the best advice?' href='http://joshledgard.com/where-do-you-find-the-best-advice/' />
<link rel='canonical' href='http://joshledgard.com/i-wish-id-thought-of-that-operation-starbucks/' />
<link rel='shortlink' href='http://joshledgard.com/?p=653' />

<script type="text/javascript">

  var _gaq = _gaq || [];
  _gaq.push(['_setAccount', 'UA-3746617-3']);
  _gaq.push(['_trackPageview']);

  (function() {
    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
    ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
  })();

</script>

</head>

<body class="single single-post postid-653 single-format-standard">



<header id="masthead" class="site-header" role="banner">
	<div class="container">
		
		<div class="gravatar">
			<img alt='' src='http://1.gravatar.com/avatar/5f85bc7d7b5d8368febf093949bfe9e8?s=100&amp;d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D100&amp;r=G' class='avatar avatar-100 photo' height='100' width='100' />		</div><!--/ author -->
		
		<div id="brand">
			<h1 class="site-title"><a href="http://joshledgard.com/" title="josh ledgard" rel="home">josh ledgard</a> &mdash; <span>Well, he&#039;s just this guy... you know?</span></h1>
		</div><!-- /brand -->
	
		<nav role="navigation" class="site-navigation main-navigation">
			<div class="menu"></div>
		</nav><!-- .site-navigation .main-navigation -->
		
		<div class="clear"></div>
	</div><!--/container -->
		
</header><!-- #masthead .site-header -->

<div class="container">

	<div id="primary">
		<div id="content" role="main">





			
				
					<article class="post">
					
						<h1 class="title">I wish I&#8217;d thought of that. Operation Starbucks.</h1>
						<div class="post-meta">
															<span class="comments-link">
									<a href="http://joshledgard.com/i-wish-id-thought-of-that-operation-starbucks/#comments" title="Comment on I wish I&#8217;d thought of that. Operation Starbucks.">1 Comment</a>								</span>
													
						</div><!--/post-meta -->
						
						<div class="the-content">
							<p>I should have thought of it first. I walked into Starbucks one afternoon. Ok. Ok. I do this every afternoon, but something was different this time. Something really neat was going on.</p>
<p>At a large wooden table sat a man with a laptop. I&#8217;m sure you can picture that. But this man had a stack of Starbucks gift cards laid out neatly to form an arrow. The arrow pointed to an iPad that was being used as a sign. The sign read &#8220;Test my App and Coffee&#8217;s on Jim.&#8221;</p>
<p><a href="http://joshledgard.com/wp-content/uploads/2013/05/coffee1.jpg"><img class="alignnone size-large wp-image-655" alt="coffee" src="http://joshledgard.com/wp-content/uploads/2013/05/coffee1-1024x661.jpg" width="1024" height="661" /></a></p>
<p>I&#8217;ve never been shy of giving people feedback. I don&#8217;t have a great filter and before KickoffLabs made any money free coffee sounded good to me. Jim saw me coming out of the corner of his eye and stopped what he was doing to introduce himself. He was working on an educational iPad app to teach kids basic math. He asked me to play through a couple of levels and tell him what I thought.</p>
<p>He got an earful. I hope it was useful for him because I enjoyed the free coffee. It was such a great idea. I watched him go through the same process with about 10 people including some parents with kids that afternoon. So, for $50, he got a ton of great feedback and only had to drive to a local Starbucks. Everyone should do it, but if you do…</p>
<p>1. Don&#8217;t forget to get email addresses for people that come by. They could become customers and evangelists.</p>
<p>2. He never asked if I&#8217;d give him money today for it. He got feedback from someone he didn&#8217;t know would be a paying customer or not. He didn&#8217;t even ask me if I had kids.</p>
<p>I&#8217;ve also heard this works just as well before you write any code. Use the cards to get people to take a survey and validate some of your assumptions before you build anything. I wish I&#8217;d thought of it sooner.</p>
							
													</div><!-- the-content -->
						
						<div class="meta clearfix">
							<div class="category"><ul class="post-categories">
	<li><a href="http://joshledgard.com/category/uncategorized/" title="View all posts in Uncategorized" rel="category tag">Uncategorized</a></li></ul></div>
							<div class="tags"></div>
						</div><!-- Meta -->						
						
					</article>

								
				
<!-- You can start editing here. -->

	<h3 id="comments">One Response to &#8220;I wish I&#8217;d thought of that. Operation Starbucks.&#8221;</h3>

	<div class="navigation">
		<div class="alignleft"></div>
		<div class="alignright"></div>
	</div>

	<ol class="commentlist">
			<li class="comment even thread-even depth-1" id="comment-396">
				<div id="div-comment-396" class="comment-body">
				<div class="comment-author vcard">
		<img alt='' src='http://0.gravatar.com/avatar/4b0eb78ea5852ee0f54bfd6a2252c99e?s=32&amp;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D32&amp;r=G' class='avatar avatar-32 photo' height='32' width='32' />		<cite class="fn"><a href='http://mgroves.com' rel='external nofollow' class='url'>mgroves</a></cite> <span class="says">says:</span>		</div>

		<div class="comment-meta commentmetadata"><a href="http://joshledgard.com/i-wish-id-thought-of-that-operation-starbucks/#comment-396">
			May 3, 2013 at 9:10 am</a>		</div>

		<p>Reminds me of the $5 usability test: <a href="http://blog.bumblebeelabs.com/the-5-guerrilla-user-test/" rel="nofollow">http://blog.bumblebeelabs.com/the-5-guerrilla-user-test/</a></p>

		<div class="reply">
		<a class='comment-reply-link' href='/i-wish-id-thought-of-that-operation-starbucks/?replytocom=396#respond' onclick='return addComment.moveForm("div-comment-396", "396", "respond", "653")'>Reply</a>		</div>
				</div>
		</li>
	</ol>

	<div class="navigation">
		<div class="alignleft"></div>
		<div class="alignright"></div>
	</div>
 

<div id="respond">

<h3>Leave a Reply</h3>

<div id="cancel-comment-reply">
	<small><a rel="nofollow" id="cancel-comment-reply-link" href="/i-wish-id-thought-of-that-operation-starbucks/#respond" style="display:none;">Click here to cancel reply.</a></small>
</div>


<form action="http://joshledgard.com/wp-comments-post.php" method="post" id="commentform">


<p><input type="text" name="author" id="author" value="" size="22" tabindex="1" aria-required='true' />
<label for="author"><small>Name (required)</small></label></p>

<p><input type="text" name="email" id="email" value="" size="22" tabindex="2" aria-required='true' />
<label for="email"><small>Mail (will not be published) (required)</small></label></p>

<p><input type="text" name="url" id="url" value="" size="22" tabindex="3" />
<label for="url"><small>Website</small></label></p>


<!--<p><small><strong>XHTML:</strong> You can use these tags: <code>&lt;a href=&quot;&quot; title=&quot;&quot;&gt; &lt;abbr title=&quot;&quot;&gt; &lt;acronym title=&quot;&quot;&gt; &lt;b&gt; &lt;blockquote cite=&quot;&quot;&gt; &lt;cite&gt; &lt;code&gt; &lt;del datetime=&quot;&quot;&gt; &lt;em&gt; &lt;i&gt; &lt;q cite=&quot;&quot;&gt; &lt;strike&gt; &lt;strong&gt; </code></small></p>-->

<p><textarea name="comment" id="comment" cols="58" rows="10" tabindex="4"></textarea></p>

<p><input name="submit" type="submit" id="submit" tabindex="5" value="Submit Comment" />
<input type='hidden' name='comment_post_ID' value='653' id='comment_post_ID' />
<input type='hidden' name='comment_parent' id='comment_parent' value='0' />
</p>
<p style="display: none;"><input type="hidden" id="akismet_comment_nonce" name="akismet_comment_nonce" value="465cd688ca" /></p>
</form>

</div>



			

		

		</div><!-- #content .site-content -->
	</div><!-- #primary .content-area -->

</div><!-- / container-->


<footer class="site-footer" role="contentinfo">
	<div class="site-info container">
				<a href="http://wordpress.org/" title="A Semantic Personal Publishing Platform" rel="generator">Proudly powered by WordPress</a>
		<span class="sep"> and </span>
		<a href="http://lessmade.com/themes/less" rel="theme">LESS</a> by <a href="http://jarederickson.com" rel="designer">Jared Erickson</a>
	</div><!-- .site-info -->
</footer><!-- #colophon .site-footer -->

<script type='text/javascript' src='http://joshledgard.com/wp-content/themes/Less/js/jquery.fitvids.js?ver=1.1'></script>
<script type='text/javascript' src='http://joshledgard.com/wp-content/themes/Less/js/theme.min.js?ver=1.1'></script>

</body>
</html>